Salesboard ERP — Business Ecosystem

Salesboard is a multi-platform business solution supporting the daily operations of sales organizations, from field sales and merchandising to management and e-commerce.

I was responsible for the complete product design across three interconnected platforms: an ERP web application, mobile experiences for field teams and management, and an integrated webshop primarily serving wholesale customers.

I owned the product design end to end, shaping both product and design decisions in close collaboration with stakeholders and developers throughout the project.

The key challenge was turning complex business processes and large amounts of operational data into clear, efficient experiences for people with very different roles and priorities.

Field sales representatives and merchandisers needed practical tools for taking orders, supporting sales and handling in-store tasks.

Management needed an immediate view of revenue, sales performance, inventory and period-based comparisons, while wholesale customers required a straightforward way to place orders through the integrated webshop.

I approached Salesboard as a connected business ecosystem rather than a collection of separate applications, bringing different workflows, user roles and platforms into a unified product experience.

For operational users, the challenge was to make complex workflows and dense business information feel straightforward in everyday use.

The management experience required a different perspective: distilling the same underlying complexity into a concise mobile overview where key sales, revenue, inventory and performance data could be understood at a glance.

Throughout the process, close collaboration with stakeholders and developers helped align user needs, business requirements and technical feasibility.

Salesboard brought multiple business processes, user roles and platforms together into a unified ecosystem spanning ERP, mobile and e-commerce.

Complexity was reduced without sacrificing depth: operational teams retained the detailed tools they needed for everyday work, while company leaders gained a focused, well-structured view of current sales, revenue, inventory and performance.

The result was a product ecosystem that handled complexity behind the scenes, while giving each user a clear and focused experience tailored to their needs.